eCommerce is booming. In 2017, global online retail sales reached a high of $2.3 trillion, a staggering 25% increase on the previous year (via eMarketer). B2B eCommerce now makes up an even more sizeable share of the entire eCommerce global market, estimated at $7.7 trillion in 2017. It doesn’t matter whether you are a small business or enterprise, in products or services, physical or digital, in B2C or B2B. If you haven’t set up your eCommerce solution, or optimized your existing one, then you’re missing out on a slice of the action. Let’s dive on into some of the best benefits of eCommerce..
Who shops online? 4 out of 5 people in the US, for a start!
Online shopping is omnipresent. According to the latest figures from Statista, 80% of Americans online will make at least one eCommerce purchase in 2019. Everyone is doing the online shop. From groceries to clothes, to buying music, Christmas presents… is there anything that you can’t purchase online? One of the benefits of eCommerce: the rising number of eCommerce shopper worldwide. Not only is online shopping via desktop now standard across the globe, mobile eCommerce is growing steadily, with 37% of global shoppers now having paid for products online via their mobile device according to the latest research from PwC. Put simply, if you don’t have eCommerce as part of your business strategy now, then it’s past time to get involved. And for those that already have eCommerce as part of their revenue streams, what are you doing to boost it?
Your consumers expect your business to have eCommerce – and will go elsewhere if you don’t
Consumer attitudes, motivations, and habits have changed since we’ve come around to a digital-first way of life. It’s now a digital-or-perish world out there unless you’re cultivating a hip, word-of-mouth, hidden speakeasy. The latest research from Salesforce confirms this rising trend. 56% of customers will actively try to purchase from the most innovative companies. 57% of customers will go elsewhere because a competitor provides a better experience. And in the B2B world, 69% of people expect Amazon-like purchasing experiences. Your business cannot afford to go without an optimized eCommerce solution. The customers you want to attract will go elsewhere.
One of the biggest benefits of eCommerce? You can reach a global audience
One of the biggest benefits of eCommerce is that you can now reach (and sell to) a global audience instead of just zeroing in on local. As per Neilsen’s 2016 Global Connected Commerce report, 57% of shoppers made a purchase from overseas in the past six months.
One of the benefits of eCommerce: rising number of eCommerce shoppers buying overseas.
